EXPLORING THE ROLE OF SOCIAL MEDIA IMPACT AND WORD OF MOUTH ON PURCHASE INTENTION

Authors

B.Madhu Sudhan Rao Author

DOI:

https://doi.org/10.8845/6g4ca844

Abstract

EXPLORING THE ROLE OF SOCIAL MEDIA IMPACT AND WORD OF MOUTH ON PURCHASE INTENTION

Published

2012-2024

Issue

Vol. 12 No. 1 (2023): March

Section

Articles

License

Copyright (c) 2023 Copyright (c) 2023 2https://creativecommons.org/liceses/by-nc-nd/4.0